Gide, counsel to Pricefx on the acquisition of Brennus Analytics
12 May 2020
Deals | France | M&A | Private Equity
Gide has advised Pricefx, a leading 100% Cloud-native pricing optimisation software, on the acquisition of Brennus Analytics, a French start-up offering a pricing solution based on AI. Brennus uses an AI technology that offers unique performance to optimise prices, particularly in complex B2B environments. This operation will help strengthen the capacity of the Pricefx price optimisation software thanks to cutting-edge technology and the arrival of a team of senior experts in AI and in data science.
The synergy between the know-how of Brennus in AI applied to pricing, and the ability of Pricefx to industrialise and commercialise on a broad scale will help better meet clients' needs in a fast-changing economic environment. Moreover, the establishment of Brennus will strengthen the presence of Pricefx in France, thereby offering better support to existing clients in this region.