30 June 2022
Deals | France | M&A
Gide has advised Reworld Media on the proposed acquisition of the media assets and digital activities of Unify's Publishers division in France and the UK.
The acquisition project concerns twelve digital brands, some of which are among the most emblematic in France (Aufeminin, Marmiton, Doctissimo, Les Numériques, Minute Buzz, Fraîches, Juste Mieux, Hero, Super Bon, Paroles de Maman, Gamekult, Beauté Test). The proposed acquisition also concerns the audiovisual production activities under the Garage brand and the social and influence activities of Studio Fy, as well as the advertising department of Unify Advertising. Lastly, Reworld Media will continue its international development by acquiring two digital media companies operating in the UK: Netmums and Sofeminine
The Gide team advising Reworld Media on this transaction comprised partner Jean-Gabriel Flandrois, counsel Ghizlen Sari-Ali, and associates Cyprien Delorme and Lorraine de Groote on M&A/corporate aspects; partner Magali Buchert and associate Charles Ghuysen on tax aspects; partner Jean-Hyacinthe de Mitry and associate Célia Révy on IP aspects; partner Julien Guinot-Deléry and associate Nina Khalfi on IT aspects; partner Jean-François Levraud and associate Louis-Henri Lentz on real estate aspects. The Reworld Media team was led by Legal Director Cédric Vincent.
TF1 Group was advised by Darrois Villey Maillot Brochier.