Gide advises Petit Bateau on China partnership with Fung Kids Limited
10 December 2014
Deals | China | M&A - Distribution
Gide has advised Petit Bateau, a well-known French clothing brand with nearly 400 stores in over 60 countries, on its China distribution partnership with Fung Kids Limited, a subsidiary of Hong Kong-based Fung Group Limited.
As part of the partnership, Petit Bateau will open its first three retail stores in mainland China (Beijing, Shanghai and Qingdao) dedicated to their baby and children's ranges in 2015. This distribution agreement is essential to Petit Bateau as it provides access to a new demographic of consumers in the rapidly growing baby and children’s wear segments of the Chinese market.
The Gide team advising Petit Bateau was led by Shanghai partner Antoine de la Gatinais and Hong Kong partner Gilles Cardonnel.