Gide advises APRIL Group on the acquisition of Insurtech Promis

Gide advised APRIL Group, France’s leading wholesale brokerage firm with a network of 30,000 partner brokers worldwide, on its acquisition of Insurtech Promis, a 100% digital broker specializing in social protection, insurance, savings, and retirement advice for independent professionals.

APRIL’s 3,000 employees aim to offer their clients and partners—individuals, professionals, and businesses—a remarkable experience combining the best of human relations and technology in health and personal protection for individuals, professionals, and small businesses, borrower insurance, international health insurance, niche damage insurance, and wealth management. APRIL aims to become a digital, omnichannel and agile player, championing customer experience and leading its markets.

The Gide team, composed of Caroline Lan, partner, with Oumnia Benkirane, associate, and Sarah Chevreau, advised the April Group on the corporate aspects related to the investment by Promis’ partners in the context of this merger.

The APRIL Group was advised by Fidal Lyon on the acquisition.

Promis was advised on corporate and tax aspects by Henri Stiegler and Alexis Madec, alongside Transactions & Cie, with Frédéric Bos and Hugo Haget advising on financial aspects.

Promis était conseillé sur les aspects corporate et fiscaux par Henri Stiegler et Alexis Madec, aux côtés de Transactions & Cie, avec Frédéric Bos et Hugo Haget qui sont intervenus sur les aspects financiers.