28 January 2016
Deals | France | M&A
Gide has advised French company Augure and its shareholders, including Serena Capital, Ventech, Amundi, Seventure, Apicap and Bpifrance, in its reverse merger with the US company Fashion GPS (Augure shareholders contributing their shares to FGPS) and the ensuing creation of Launchmetrics.
Augure is an influencer marketing software global editor; Fashion GPS specialises in the management of events and product launching for the fashion industry. This merger creates a major player in influence marketing and brings together, within a single entity, the technologies used by the brands to launch their products, detect influencers, measure and monitor audience exposure.
The Gide team was comprised of partner David-James Sebag, Pierre-Emmanuel Sirgue and Cyprien Dufournier.