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Gide Loyrette Nouel has developed an in-depth knowledge of consumer protection regulations. This experience relates both to disputes concerning unfair contractual provisions and essential product qualities.

The Firm acts regularly for undertakings in the food and pharmaceutical industries on the market launch of regulated products, especially as regards problem scenarios concerning dangerous or defective products and the regulations on labelling.

It also advises clients on all types of issues concerning the content, market launch and market withdrawal of consumer staple or mass market products, including the procedures for large-scale recall of defective food products in consultation with the DGCCRF (French Competition, Consumer and Anti-Fraud Authority) and the European Commission.

Gide Loyrette Nouel has long-standing and far-reaching experience of sales promotions and advertising law. It deals with problems relating to:

advertising through all types of media and for all forms of products (it has special expertise in the area of tobacco and alcohol advertising which are subject to specific legal provisions);

sales methods and promotional campaigns (sales with a bonus, competitions, lotteries, coupled or tied sales, etc.);

other provisions of the Consumer Code (distance sales, deception or fraudulent misrepresentation, etc.);

following investigations by the DGCCRF, from their commencement until an eventual hearing before the court or authority of competent jurisdiction.


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