14 October 2010 - Gide Loyrette Nouel, legal counsel to Pernod Ricard on the sale of its Renault Cognac brand:

Gide Loyrette Nouel advised Pernod Ricard on the sale of its Renault Cognac brand, together with stocks of finished products, to Altia.

Completion of the transaction is subject to clearance from the Swedish and Norwegian competition authorities.

Pernod Ricard Finland and Altia have also entered into a transitional distribution agreement.

Altia is a Finnish group producing, distributing, marketing and selling alcoholic beverages in the Nordic and Baltic countries. Altia owns a portfolio of brands, including Blossa, Grönstedts, Koskenkorva, Jaloviina, Maximus, O.P. Anderson, Explorer, Skåne Akvavit and Chill Out, all of which have a strong position in their respective markets and a long heritage. Altia also distributes international quality brands from all over the world.

Gide Loyrette Nouel also advised Pernod Ricard on the sale of the Bisquit Cognac brand to the Distell group in 2009.

Legal counsel to Pernod Ricard:
Gide Loyrette Nouel A.A.R.P.I. (Nadège Nguyen, partner, and Edgard Nguyen, the intellectual property aspects were handled by Emmanuel Larere, partner, and Jean-Hyacinthe de Mitry).