18 June 2007 - Gide Loyrette Nouel is advising Business Interactif and its founding directors in connection with the acquisition of the company by Publicis Groupe:

Gide Loyrette Nouel is advising Business Interactif and its founding directors, Emmanuel Henrion and François de la Villardière, in connection with the sale of a block of shares representing around 49% of the capital of Business Interactif to Publicis Groupe and the public offer for the remaining shares which will be submitted by the purchaser after completion of this sale. 
 
This transaction, worth a total of 137 million euros, was announced on 14 June 2007 by Business Interactif and Publicis Groupe.  

Founded in 1996 and listed on Eurolist, Business Interactif is the leading French independent digital and interactive communications group, specialising in various interactive marketing solutions. Business Interactif joins Digitas, purchased by Publicis Groupe in January 2007.  

In the next few weeks, Publicis Groupe will be submitting a mixed public offer proposal to the French Financial Markets Authority (AMF).    

Counsel to Business Interactif and its founding directors:
Gide Loyrette Nouel (Youssef Djehane, Antoine Lelong and Martin Chevillard)

Counsel to Publicis Groupe:   
Veil Jourde (Jean Veil, Pierre Deval and Géraud Saint Guilhem)