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3 December 2007 - Gide Loyrette Nouel A.A.R.P.I., legal counsel to Air France in an unlawful comparative advertising case against Ryanair:
On 23 November 2007, the Paris Court of Appeal partially upheld the judgement of the Paris Commercial Court of 12 May 2006 in a case between Air France and Ryanair. Air France had accused Ryanair of waging three communications campaigns involving unlawful comparative and disparaging advertising. The Court of Appeal held that the slogan "Ryanair.com – 391% less expensive than Air France" was a misleading but not disparaging comparison with Air France. However, the Court of Appeal upheld the lower court ruling that adverting calling for resistance to “high Air France prices” was denigrating to Air France and also ruled that Ryanair’s imitation and distortion of the Air France slogan constituted unfairly competitive conduct. The Paris Court of Appeal did reduce the damages payable by Ryanair to EUR 180,000 and reassessed the compensation (for irrecoverable legal costs) pursuant to Article 700 of the French New Code of Civil Procedure at EUR 32,687. The orders that the ruling be published in the national and international press, and on the home page of the Ryanair website for a period of one month, were also upheld.
Air France was represented by Charles-Edouard Renault and Stéphanie Berland of the Gide Loyrette Nouel IP-Tech Department.
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