27 July 2007 - Gide Loyrette Nouel Turkey advised French Ipsos on its acquisition of KMG Arastirma, second market research organisation in Turkey:

Gide Loyrette Nouel Turkey advised the French survey-based research company Ipsos on its acquisition of a 51% stake in Turkish KMG Arastirma, ranked as the second largest market research organisation in Turkey.  According to this agreement, Ipsos will have an option to acquire the remaining shares in the future. Financial details regarding the deal are not disclosable.

The acquisition enables Ipsos to enter the very active Turkish research market (growth rate: +28% in 2005, population of 72 million) and to further complete its geographical coverage.

The Gide Loyrette Nouel team who assisted Ipsos on this transaction comprised Rémy Fekete, the partner in charge of Gide Turkey.